De Jeunes Gens Modernes

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Depuis trois saisons maintenant, la créatrice de la marque de lingerie et de prêt-à-porter Araks fait appel à divers profils créatifs – actrices, muses, artistes, photographes, marques, … - à qui elle laisse une totale liberté pour mettre en scène et shooter sa collection lingerie. Autant de rencontres qui apportent chacune leur vision et multiplient ainsi les expressions de cette très belle collection.

For three seasons now, the founder and designer of Araks lingerie and ready-to-wear brand, asks creative people such as actress, muses, artists, photographs, … to share their vision of the collection and their creativity by setting and shooting her lingerie collection. A nice photo book for a beautiful collection as always.

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©Michelle Williams for Araks Lingerie 2012

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“I love collaborations… There is something about bringing creative people together. It’s an opportunity to get something better then you could do on your own. I wanted an experience that was more free and fun than a traditional photo shoot. Shooting the book this way was a chance to have other people share their vision and creativity. I make a wish list every season… I start with friends, or friends of friends, then add people I don’t know, but who I feel are in some way connected with the brand.” Araks Yeramyan 

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©Shane Gabier & Chris Peters for Araks Lingerie 2012

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©Alex Olson for Araks Lingerie 2012

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©Fredrik Peterhoff for Araks Lingerie 2012

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©Tracy Feith for Araks Lingerie 2012

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©Natasha Royt for Araks Lingerie 2012

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©James Pecis for Araks Lingerie 2012

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©Natalie Joos for Araks Lingerie 2012

A.L.